Read "The World's Best-Kept Copywriting Secrets" Tonight...and Wake Up Tomorrow Morning Writing "Killer Copy" That Doubles or Triples Your Response Rates
Learn copywriting from America's Top Copywriter
"McGraw-Hill calls him "America's top copywriter. " With more than a quarter of a century experience, Bob Bly has written winning promotions for IBM, AT&T, Agora Publishing, Medical Economics, The Motley Fool, Sony Corporation, and dozens of other clients. He is the author of more than 60 books including The Copywriter's Handbook (Henry Holt) and is a columnist for DM News and Early to Rise.
What they say about Bob Bly
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
"Perhaps the most famous copywriter of all."
--Apryl Duncan
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-- Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
--Pamela Clements, Thomas Nelson Publishers
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League
"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"We're still running both projects you did for us last time. They're still pulling. Great stuff."
--John Leper, Stanford International
"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
Dear Marketer:
Who knows "the world's best-kept copywriting secrets"?
The world's best copywriters, of course.
Men and women like the legendary Herschell Gordon Lewis ... Ted Nicholas ... Yanik Silver ... Gary Bencivenga ... Bob Serling ... Ivan Levison ... George Duncan ... David Deutsch ... Clayton Makepeace ... Andrew Linick and Carl Galletti.
Normally, to get their copywriting secrets, you have to search the Internet ... find their Web sites ... spend hundreds or thousands of dollars to purchase their products ... and spend days or weeks reading their material, listening to their audio programs, or watching their videos.
In some cases, you have to pay thousands of dollars ... and travel many miles ... to spend days soaking up their secrets at their Boot Camps.
But now there's a shortcut that can save you time and money - while selectively giving you the best and most powerful copywriting secrets from these top pros:
"The World's Best-Kept Copywriting Secrets"
My name is Bob Bly, and McGraw-Hill calls me "America's top copywriter." I've been a copywriter for more than a quarter of a century, and a full-time freelance copywriter since 1982.
You've probably read promotions I've written for Phillips Publishing, Boardroom, Agora, Nightingale-Conant, Kiplinger, Forbes, IBM, and dozens of other clients.
Or maybe you've seen The Copywriter's Handbook or one of the more than 60 other books I've written.
When you've been around as long as I have, you get a good feel for which of the copywriting programs out there are the real deal ... and which are over-hyped crap.
You also get to know the top copywriting gurus on a first-name basis. I am proud to call many of them colleagues, and even friends.
When you have friends, you can ask them for favors ... and that's exactly what my editor David Schaible and I have done.
I went to my copywriting connections, and asked them, "What's your single strongest copywriting tip I could share with my readers?"
Of these copy wizards, 30 answered - sending me their strongest copywriting secret ... absolutely terrific stuff!
David and I have edited and collected more than four dozen of these power-packed copywriting methods in our new e-book, The World's Best-Kept Copywriting Secrets.
It's yours to examine risk-free for 90 days when you click below now:
The secret of the "monkey's fist"
Did you ever order a home study course or manual, only to be dismayed when, upon it's arrival, you discover it's in three big binders with four DVDs and 20 CDs?
Daunted, you put it on the shelf promising to get to it "later." A year passes, and by then, you're on to something else, not to mention out of pocket for the cost of material you've never reviewed.
The World's Best-Kept Copywriting Secrets, by comparison, gives you just 49 powerful copywriting techniques, hand-picked by me for their usefulness and originality.
In just 126 tightly written pages, we've cut all the fluff, and just left you the meat.
You literally can read The World's Best-Kept Copywriting Secrets in an evening or two ... then start putting them to work increasing the response of the copy you write the very next morning!
Here's just a sampling of the incredibly potent copywriting methods you'll find in The World's Best-Kept Copywriting Secrets ... yours to examine risk-free in the privacy of your home or office:
- How the great Ted Nicholas added an extra $2 million profit on a single mailing. It's on page 78.
- Do you believe the copywriting manuals that tell you, "Always write in plain English; never use jargon"? This little-known secret by marketing guru Bob McCarthy will shock and surprise you ... and make your copy MUCH stronger. Page 51.
- Rosser Reeves' "lost" 3-part formula for writing a winning Unique Selling Proposition or "USP." Page 3.
- Opera singer's communication secret can make you a better copywriter. Page 49.
- Survey of top headlines shows they all contain this single powerful word. Hint: It's not the word you think. Page 65.
- Living legend Gary Bencivenga reveals "the secret of the monkey's fist." Every copywriter alive needs to master this technique - including me! Page 24.
- The world's most powerful tool for making sure every headline you write is a winner: the secret of the 4 U's. Page 22.
- What haiku poetry can teach you about writing clear, concise, amazingly effective copy ... especially for catalogs. Page 44.
- 7 steps to getting past "writer's block," regaining your momentum, and writing great copy in time to meet even the tightest deadline. Page 33.
- The secret of the "secondary promise" ... how to get prospects to order your product even if they don't believe the big, huge claim you've made in your headline. Page 15.
- Yanik Silver reveals the "hidden logic" most marketers don't get that can help you sell more high-priced products -- online and offline. Page 75.
- How many times have you read in copywriting tutorials, "Stress features; forget benefits." On page 50, top copywriter George Duncan tells you why this is wrong ... and how to sell more products with the secret of "intellectual validation."
- Multiplying your copy's power with the "So what?" test. Page 21.
- What Ray Romano and a successful direct mail package have in common. Page 45.
- How a handyman can help "fix" your advertising - and cross-sell more products to more customers. Page 17.
- Generate more sales leads with surveys by following this proven format. Page 41.
- Why copy that consumers don't like to read - and even makes them angry - can outsell pleasing and pleasant copy. Page 19.
- How to create powerful headlines - in just 10 minutes - with your "reptilian brain." Page 5.
- Which sounds better in copy: "over a decade" or "more than 11 years"? Herschell Gordon Lewis' "generic determination rule" for using numbers in your copy. Page 14.
- How to get your client to practically write the copy for you: extracting pearls from other people's brains with the art of interviewing. Page 37.
- Clayton Makepeace's proven outline for writing control-beating DM packages. It's worth at least $1,000, and it starts on page 88.
- Transform your guarantee from a risky liability into a sales-producing asset. Page 90.
- How to write short, simple letters that reactivate inactive accounts and generate thousands of dollars in additional sales from "lost" customers. Page 82.
- Get the media to close more sales for you - for free - than your paid advertising alone could ever do. Page 98.
- Making the sale when your offer is a "nice to have" or "should have" and not a "must have" product. Page 117.
- Top Internet marketer Joe Vitale reveals how to become a multi-millionaire by getting "intimate" with your customers. Page 92.
- How to take your copywriting to the next level by doing this one simple thing each evening instead of watching television. Page 101.
- What "Star Trek" can teach you about writing more credible copy - and getting your prospects to trust you. Page 125.
- 12 things you can say in your "lift letter" to boost response rates to your direct mail packages. Page 119.
- How Jerry Seinfeld's comedy formula can help you close more and bigger sales, more often. Page 96.
- 5 steps to writing powerful copy that gets dealers, VARS, distributors, and other resellers to carry and promote your product line. Page 113.
- What bear hunting can teach you about writing copy your prospects find sincere and believable. Page 122.
- How to handle the competition in your copy - what to say, what to avoid, how to get the prospect to prefer your product over all others. Page 110.
- Robert Collier's simple yet profound approach for immediately connecting with your prospect's innermost fears, concerns, and desires. Page 94.
- Writing copy that must appeal to multiple audiences? Here's how to pull it off in print ads ... collateral ... direct mail ... Web sites ... e-zines. Page 115.
- Marketing 101 teaches the "4 P's" of marketing. But can you name the forgotten "fifth P"? Ignore it at your peril. Page 105.
- David Deutsch's 7 time-tested ways to make more compelling, order-boosting guarantees in your copy. Page 90.
- Marketing secrets of the world's greatest thinkers. Page 107.
- The most common copywriting mistake marketers make - and how to avoid it. Page 100.
- Should you lie or be deceptive in your advertising? The answer may shock you. Page 102.
- How to write short, simple letters that reactivate inactive accounts and generate thousands of dollars in additional sales from "lost" customers. Page 82.
- And so much more....
To get your hands on 49 of The World's Best-Kept Copywriting Secrets ... all guaranteed to make your copy stronger and increase the pulling power of your promotions ... just click below now:
The world's best-kept copywriting secrets ... yours for less than $1 each.
You know that hiring copywriters ... or buying copywriting courses ... can be incredibly expensive.
There are copywriters out there who will charge you $5,000 to $10,000 to write a single promotion for you - without telling you their secrets or educating you on how they did it.
There are publishers selling copywriting boot camps for $4,000 to $5,000 ... and home study courses ranging from $100 to $500 and up.
These copywriters and publishers command high fees. Their customers realize the incredible boost great copy can give their bottom line ... and will pay almost any price to get it.
But I'm tired of all these hype-filled promoters selling overpriced copywriting programs. I wanted to make really great copywriting techniques available on an affordable basis.
That's why I've deliberately priced The World's Best-Kept Copywriting Secrets low.
I can afford to do that because it's an e-book. There's no printing or shipping cost. The e-book is delivered as a downloadable PDF file.
Publishing in the e-book format keeps my expenses low. And, rather than charge an outrageous price and keep all the profits, I've decided to pass some of these savings on to you, the consumer.
That's why I've decided to give you the World's Best-Kept Copywriting Secrets not for $10,000 ... or $5,000 ... or even $500.
The price of this e-book is just $39 ... about what you'd pay to go out to lunch today with a friend or coworker.
That comes to less than one dollar per copywriting secret!
Our 100% iron-clad guarantee of satisfaction
What's more, I unconditionally guarantee your satisfaction with The World's Best-Kept Copywriting Secrets.
If you are unhappy for any reason ... or for no reason ... just let me know within 90 days for a full and prompt refund. That way, you risk nothing.
To order The World's Best-Kept Copywriting Secrets on a risk-free 90-day trial basis ... and get a FREE bonus gift (see my P.S. below) ... just click here now:
Sincerely,
Bob Bly, Copywriter
P.S. Quick-Response Bonus! Reply today and you will receive a SECOND copywriting e-book (51 pages, cover price: $29), absolutely FREE!
In your FREE bonus e-book, Take Your Copywriting to the Next Level, you will discover:
- How to write a good advertisement.
- Tips on using testimonials.
- The fundamentals of persuasive writing.
- 4 steps to writing more potent headlines.
- Why features are sometimes more important than benefits.
To order the World's Best-Kept Copywriting Secrets e-book . and get the second e-book Take Your Copywriting to the Next Level absolutely FREE ... click below now:
P.P.S. Order today and get, as a free bonus, a special mini-report 20 More Copywriting Secrets. It's packed with quick, practical, real-world copywriting tips from pros like Don Hauptman ... John Clausen ... Fred Gleeck ... Denny Hatch ... Steve Slaunwhite ... George Duncan ... and many others.
Combined with the 49 master copywriting secrets in your World's Best-Kept Copywriting Secrets e-book, that's a total of 69 power-packed copywriting techniques to generate more results and sales from your marketing ... for the absurdly low price of less than 57 cents each.
If you know business, you know that's an incredible bargain! So what are you waiting for? To order, click below now:
And remember: your satisfaction with World's Best-Kept Copywriting Secrets is 100% guaranteed - or your money back! So there's no risk of any kind. To get started, click here now: